TRADITION MEETS INNOVATION IN REVOLUTIONARY COLLABORATION
Manchester’s oldest family brewer, JW Lees joins forces with Cloudwater Brew Co, one of the city’s most celebrated craft brewers to create a ground-breaking new beer for Manchester Beer Week, Mcr Fold. JW Lees Head Brewer, Michael Lees-Jones and Cloudwater Brew Co’s Co-Founder, Paul Jones have created this hotly anticipated ale that brings together tradition and innovation to fashion a unique taste of Manchester. Michael Lees-Jones, Head Brewer at JW Lees, said: “We’re so excited to have created Mcr Fold with Cloudwater Brew Co. The ale bridges the gap between nearly two centuries of brewing heritage and the modern craft beer scene. Extra hopped, 4.8% ABV and packed full of spicy and citrusy flavours coming from traditional Pridewood Farm Goldings and innovative Townend Farm Olicana, it’s a powerful ale that will deliver on taste and quality.” Paul Jones, Co-founder at Cloudwater Brew co, said: “It has been an absolute pleasure to work with Michael Lees-Jones and his team at JW Lees. We’ve set ourselves on a path to produce a beer that celebrates the best of what both breweries offer – traditional, yet modern, bold, yet supremely drinkable. Mcr Fold represents a historical and significant meeting of minds and tastes, powered by ambition that is rooted in one of the best beer scenes in the UK.” Mcr Fold is the official beer of Manchester Beer Week and is available in cask and keg throughout venues across the city. Inspired by the Manchester community of brewers, the name Mcr Fold signifies the unity of Manchester breweries and represents a landmark moment for the Manchester beer scene. The quirky, contemporary pump clip design features bespoke artwork from Aliyah Hussain and it sure to stand out on the bar. As well as a collaboration of breweries, Mcr Fold features a collaboration of hops sourced from British farms; Olicana from Mark and Leslie Andrews, The Townend Farm, Bosburys and Goldings from Martin and Julia Powell-Tuck, Pridewood Farm Ashperton, Ledbury. The 100% British hopped beer is also brewed using 100% British malt and JW Lees yeast which is over 4000 generations. This 4.8% ABV, extra hopped auburn ale captures elements from both hop farms and breweries, combining a time-tested traditional approach with bold, modern flavours and techniques. Manchester Beer Week will take place between the 10th and 19th June and the city’s best breweries, pubs, bars and restaurants are set to be involved. Unlike most beer festivals which are set in one location, Manchester Beer week will be celebrated city-wide in an aim to promote the Manchester beer scene and raise awareness about its rich tradition and modern innovation.