Professor Brian Cox Starts New Mission with Beer Launch
25th September 2018
Professor Brian Cox Starts New Mission with Beer Launch
Physicist and broadcaster combines a passion for science, beer, and his home town of Oldham to launch Cosmic Brew. (The Union Club, London 25th September 2018)
Brian Cox has started a new exploration into the world of craft beer. Working with JW Lees, they have collaborated on a beer that has been revealed to the trade and press today. The launch is the start of a journey that will see Cosmic Brew on sale to consumers in January, coinciding with Brian’s UK and Ireland arena tour.
Between broadcasting and lecturing commitments at The University of Manchester, Brian, with the help of Michael Lees-Jones, has experimented with several different brews. The resulting beer is Cosmic Brew, a zesty amber ale made with a unique blend of British hops, Admiral, Jester and Cascade to give it a modern hoppy twist.
Professor Brian Cox said: “Growing up in Oldham, walking distance from the brewery, JW Lees is a name I’ve always known – and their beers are legendary! So, to work with them, to experiment with different beers, to uncover the secrets and science of brewing and launch Cosmic Brew has been a great experience.
“I also wanted to put something back into Oldham – to collaborate with a successful local industry to make something worthwhile. I’ve never done anything like this before, but when Michael asked me to collaborate on a beer, I couldn’t resist. It feels right.
“I enjoyed being involved in the branding and design. The pattern of the stars on the label is the view of the night sky looking North over the brewery on the day I was born; March 3rd, 1968. It’s what I would have seen had I looked out of the window. There’s a fact for the pub quiz.”
Michael Lees-Jones, Head Brewer at JW Lees, said: “There isn’t much of the brewing process that needs explaining to Brian, so talk quickly turned to the beers we like and to styles of beer that we would like to brew. We’re both huge fans of traditional bitter but also drink a lot for hoppy pale ales, so we had plenty of styles to play with. We tried many different variables before making our final choice. Cosmic Brew isn’t a nostalgic beer but a sessionable amber ale propelled with British hops for plenty of character and a finish long enough for an intergalactic journey.’
The beer will launch into retail and to the on-trade in January and will be available in 500ml bottle and 9g cask. A special preview of the beer will be available in selected pubs around Oldham and North Manchester in October.
About Professor Brian Cox
Professor Brian Cox OBE, FRS
Brian began his career in the music industry as keyboard player with rock band Dare and later with chart-toppers D:Ream. In 1995 Brian obtained a first class honours degree in physics from the University of Manchester and in 1998 a PhD in High Energy Particle Physics at the DESY laboratory in Hamburg. Brian is now Professor of Particle Physics at the University of Manchester, The Royal Society Professor for Public Engagement in Science and a Fellow of the Royal Society.
Brian is widely recognised as the foremost communicator for all things scientific, having presented a number of highly acclaimed science programmes for the BBC, boosting the popularity of subjects such as astronomy and physics and garnering a host of accolades (including two Royal Society awards and a Peabody Award for Wonders of the Solar System).
His television programmes include ‘21st Century Space Race’ (2017), ‘Forces of Nature’ (2016), ‘Human Universe’ (2014), ‘Wonders of Life’ (2012), ‘Wonders of the Universe’ (2011) and ‘Wonders of the Solar System’ (2010) as well as co-hosting (with comedian Dara O’Briain) the popular annual astronomy and cosmology series ‘Stargazing Live’ and its studio after-show series ‘Back to Earth’. In 2016, Stargazing Live hosted a ‘Tim Peake Special’ from the Science Museum in London and in 2017 & 2018 he presented an Australian version for the ABC (which he co-hosted with Julia Zemiro) live from Siding Springs. Brian has also presented critically acclaimed documentaries for the BBC Horizon series including, ‘Can We Make a Star on Earth, ‘What Time is It?’ and ‘What on Earth is Wrong with Gravity? In Christmas 2016, Brian put on a sparkly jacket to star in a Christmas special for BBC Two entitled ‘The Entire Universe’ alongside Eric Idle, Noel Fielding, Hannah Waddingham, Arlene Philips and Warwick Davis.
As well as his successful television career, Brian has also sold over a million books worldwide, including ‘Universal: A Guide to the Cosmos’, ‘Quantum Universe’ and ‘Why Does E=mc2?’ with co-author Professor Jeff Forshaw. He also wrote the series of books to accompany his television programmes, ‘Forces of Nature’, ‘Human Universe’, ‘Wonders of Life’, ‘Wonders of the Universe and ‘Wonders of the Solar System’ and a Christmas annual to accompany his popular BBC Radio 4 series, ‘Infinite Monkey Cage’ that he co-hosts with comedian, Robin Ince.
As a corporate and public speaker, Brian’s engaging talks encompass stunning imagery and incredible facts that are always guaranteed to inspire a global audience. Brian presented a series of live theatre shows in Australia and New Zealand (‘An Evening of Scientific Phenomena’ – 2012, ‘Making Sense of the Cosmos’ – 2014, ‘A Journey into Deep Space’ – 2016 and ‘Professor Brian Cox – Live’ – 2017) and embarked on a successful UK theatre and arena tour seen by over 150,000 people, including a sell-out 9000 seat show at Wembley Arena in London, for which he holds the Guinness World record for the largest science show ever performed.